Sale season is coming - Black Friday, Black Week, and Cyber Monday! Prepare your online store for increased traffic and offer your customers WooCommerce discounts for Black Friday. Because more people will buy your products at a lower price, the income at the end of the day may turn out to be higher than if with regular prices.
Cyber Monday 2022 is on Monday, November 28
From this guide, you will learn:
- how to configure WooCommerce discounts using standard WooCommerce options
- what possibilities of configuring WooCommerce discounts on Black Friday are offered by the Flexible Pricing plugin
Change product prices manually
In WooCommerce, you can set a sale price for each product.
Of course, you can manually set the sale price for each product, and after the sale period, you manually restore the regular prices. Of course, you may use the built-in sale calendar, but please remember that you can use the tool only for one product at a time, so you would have to set it product by product.
By default, in WooCommerce, you can set sale prices for many products using the Bulk Actions feature. Suppose you want to introduce sale prices for products from one category, 10% lower than the regular prices.
Just follow the steps below:
- Go to the product list screen
- List products from the category that interests you
- On the list, select the products that you want to sell at a sale price
- Select Edit from the Bulk Actions
- Go to the Sale section
- Select Set to regular price decreased by (fixed amount or %):
- Enter the value 10% and confirm:
As you can see, it's neither intuitive nor convenient, is it? Moreover, this method will only work for simple products.
Flexible Pricing plugin - WooCommerce discounts (on Black Friday too)
You can set up a similar promotion in seconds with the Flexible Pricing plugin.
Flexible Pricing is a plugin for creating promotions and discounts. Therefore, it is perfect for setting up promotions on Black Friday. With its help, you can implement advanced scenarios.
You can find the plugin in our store:
After installing and activating the plugin, go to the WooCommerce -> Flexible Pricing menu. Then go to the Category Pricing tab:
Here you can set a 10% discount on products from the selected category:
- First, activate the discount by checking the checkbox in the Enabled column
- Later, select Percentage Discount in the Type field
- Enter 10 in the Amount field:
And it's ready! It didn't take very long, did it?
After saving the changes, your customers will immediately see discounts in the store:
Of course, you can set a discount for many product categories in your WooCommerce store this way. The discount will also work for variations!
When Black Friday is over, all you need to do is deactivate the WooCommerce promotions by unchecking the checkbox in the plugin settings. And the prices displayed in the store will return to regular prices.
Of course, in the plugin, you can use more of WooCommerce dynamic pricing & discounts. Let's see some of them!
Second product for $1
A discount like "Buy one product, get another for $1" is one the most popular in e-commerce.
On Black Friday, it's a good idea to offer some products to your customers by lowering the price - all to drive sales of other products. Take a look at how easy it is to set up a "Buy one product, get another one for 1 dollar" promotion with the Flexible Pricing plugin:
Create a new category of WooCommerce products, to which you will then assign products that will be available for purchase in the promotion.
Go to the Products -> Categories -> Add new:
Then assign products to the new category that are to be offered for $1 when buying other products from the selected categories. You can do this by using the Bulk Actions feature again:
You have just created a new product category. Also, you've added products to that category so buyers will get the $1 product if the contents of their cart meet the appropriate conditions.
Now configure the "Second product for 1$" sale.
Go to the menu: WooCommerce -> Flexible Pricing -> Promotions for categories -> Advanced promotions for categories:
- Enter the title of the promotion (optional)
- Then, select Everyone in the Applies to field from the drop-down list
- Specify that the terms of the promotion should be based on the number of items in the cart: Calculate quantity based on cart item quantity
- And select the categories on which the terms of the promotion will depend and the categories that will be discounted in the cart.
Final result: if the buyer adds a product from the category to the cart, he will be able to buy a product from the Black Friday category for $1.Buy Flexible Pricing plugin →
Higher-order value - higher WooCommerce discounts
You can also offer your customers a progressive discount - the more, the cheaper. Increase the value of shopping carts by encouraging buyers to add more products as they shop. The higher the value of the order, the higher the discount will be charged in the cart.
If the order value:
- exceeds $100, the discount will be 10%
- will be higher than $200, the discount will be 20%
- exceeds $300, the discount will be 30%
To implement this promotion in your store, go to the Order Totals Pricing section and configure the promotion thresholds as indicated in the screenshot below:
The final result will be visible in the cart:
Voucher for future orders
If you would like your customers to come back to you after Black Friday, offer them the opportunity to purchase a discount voucher for their future purchases. It can also be the perfect Christmas gift for loved ones.
Download the free WooCommerce PDF Coupons plugin from the WordPress repository and create elegant gift vouchers that can be purchased in your store. The generated coupon in PDF file format will be sent by e-mail. Such a gift card can be a great gift for various occasions!
See the WooCommerce PDF Coupon options on the plugin product page.