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Let customers add gift messages to WooCommerce products and (optionally) charge for it

Plugin Tutorials, WooCommerce product fields

WP Desk3 minutes readUpdated: 2018-02-02Updated: 2026-07-23
blog category heading image

We earn money and we spend money. The biggest part of our spending consists of things we just buy for ourselves. But we do like spending money on others - friends, relatives, and loved ones. The best presents are personalized ones. Read this article to learn how to add a gift message option to your WooCommerce products with a plugin!

Contents

  • How to add WooCommerce gift message with a plugin
    • Get the free plugin
    • Flexible Product Fields WooCommerce
    • Plugin configuration
    • Select the products for the gift message
    • Show the gift message field on the product page
    • That's it!
  • WooCommerce Gift Message as an additional fee
  • Conditional Logic for WooCommerce product fields
  • Summary
  • FAQ
    • Related Articles
  • Gift a product with purchase & 3 FREE plugins to sell gifts in WooCommerce
  • How to add gift wrapping option to WooCommerce products
  • How to add a custom product field in WooCommerce? (free plugin)
  • Let customers add engravings to WooCommerce products and (optionally) charge for it
  • WooCommerce product personalization with a free plugin!

How to add WooCommerce gift message with a plugin

Let me show you a few steps to add a new field for getting messages!

  1. Get the free plugin

    First, you need the free Flexible Product Fields - a WooCommerce plugin to add more fields to your products.

  2.  

    Flexible Product Fields WooCommerce

    Create a product wizard to sell engravings, gift wrapping, gift messages, business cards, stamps and optionally charge for it (fixed or percentage).

    💾 Active Installations: 10,000+ | WordPress Rating:

    Download for free or Go to WordPress.org
    WP Desk
    10,000+ Active Installations
    Last Updated: 2026-08-20
    Works with WooCommerce 10.7 - 11.1

    👉🏼  You can also download it for free from the WordPress repository or install the plugin by searching for flexible product fields in your WordPress admin:

    Flexible Product Fields in the WordPress repository
    If you want to add a gift message in WooCommerce, first you'll have to download Flexible Product Fields

    Adding a gift message option to your WooCommerce products taps into a purchase moment that's easy to overlook but genuinely drives conversions: the customer isn't just buying a product, they're buying an experience for someone else. Stores that make it easy to attach a personal note — without forcing customers to email support or leave a note in a separate field — remove one of the small frictions that can push a gift buyer toward a competitor's site instead. A simple gift message field turns an ordinary product into something that feels considered and personal.

  3. Plugin configuration

    Once you have the plugin installed and activated, let's configure it!

    👉🏼  Go to Products → Product Fields in your WordPress menu to set up a new field group:

    WooCommerce gift message plugin configuration
    Adding a new fields group in Flexible Product Fields
  4. Select the products for the gift message

    You need to specify the product(s) for which a customer will be able to order a gift message.

    WooCommerce gift message plugin configuration
    Choose in which product you want to display the gift message

    💡 In the free version of the Flexible Product Fields, you have to specify products one by one. You may select products from the whole category or all products in the PRO version of the plugin.
  5. Show the gift message field on the product page

    Once you configured where to show the group fields, you can create and configure the fields. You can use any label you want. It will show on the product page and in the cart.

    Text area configuration in the Flexible Product Fields plugin
    Choose where you want to display the WooCommerce gift message

    🎉 This is how it looks on the product page:

    WooCommerce Gift Message at Product Page - screenshot
    This is how your gift message will look at the product page

    💡  The Gift Message for WooCommerce products may be a great and customer-friendly feature in your store! You may also sell PDF gift cards and vouchers in WooCommerce with this free plugin 🎁!
  6. That's it!

    🎉  The gift message typed by a customer will also appear in the cart:

    WooCommerce Gift Message - Cart Page
    The gift message will also appear in the cart

WooCommerce Gift Message as an additional fee

A message attached to a product like a letter, card, or engraving may be an additional cost for your store.

It is a good idea to transfer this cost to your customers. You can set any price you want for such a feature so you can make some profit out of it, too.

💡 You may add a field with price with Flexible Product Fields PRO.

As you can see in the screenshot below, the Price type and Price settings appear after activating the PRO version.

Pricing tab
The PRO version of Flexible Product Fields lets you add extra pricing to a WooCommerce gift message

This is how the text field looks on the product page. Of course, when the text field is empty (there's no message typed by a customer), then the standard price value will be used.

Gift message - paid option
Extra paid gift message

The moment your customer starts typing in the text field, an additional cost will be added to the product price.

Gift message on the product page - paid option
WooCommerce gift message in the checkout summary

Charging for a gift message also signals to customers that it's a genuine, cared-for feature rather than an afterthought. Just like professional gift wrapping or engraving, a written message often carries emotional weight disproportionate to its actual cost to fulfill — which is exactly why many customers are willing to pay a small premium for it. Setting even a modest price for the gift message field can turn a feature that was purely a customer convenience into a small but consistent additional revenue stream across your gift-oriented products.

Conditional Logic for WooCommerce product fields

💡You may add a field with conditional logic with Flexible Product Fields PRO.

Look, the text field takes up a lot of space.

Not everyone will be interested in this feature so why show it to them?

I think that it is a good idea to place a checkbox on the product page and to show the text field for gift messages only when the checkbox has been checked.

✅  Fields like this are really easy to set up. You need to add a checkbox field and then you need to activate conditional logic in the gift message field. This is a PRO feature.

Conditional logic in the Flexible Product Fields plugin
Adding fields with conditional logic

Do you wonder what it looks like on the product page? See the animation below:

WooCommerce Gift Message - animation
The final result: fields added using conditional logic
💡 You may set up conditional logic for your WooCommerce products and their fields (default or custom ones)!

Summary

Are you ready to add a WooCommerce gift message to your store?

In this article, you have learned how to implement the WooCommerce Gift Message feature with a free or pro plugin. It can boost sales and make some extra profit for your store which I hope it will!

Flexible Product Fields FREE →

If you have any questions, please let us know below.

FAQ

Is the WooCommerce gift message feature free to set up?
Yes. Adding a basic gift message text field is available in the free version of Flexible Product Fields. Charging extra for the message or hiding it behind a checkbox requires the PRO version.

Can I show the gift message field only on selected products?
Yes. You choose which products display the gift message field, so it only appears on items that make sense as gifts rather than across your entire catalog.

Does the gift message appear in the order details?
Yes. The message a customer types shows up in the cart and carries through to the order, so store staff can see exactly what to include with the shipment.

Related Articles

WooCommerce free gift plugin

Gift a product with purchase & 3 FREE plugins to sell gifts in WooCommerce

56% of people buy gifts Just Because. That's quite a lot! You need to think about giving gifts in your store. Without it, your sales may drop. I'll sh...
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Gift wrapping is a simple add-on that you can use in your shop. Not only does it make your store's brand more customer friendly, but it will also let ...
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Let customers add engravings to WooCommerce products and (optionally) charge for it

If you sell products that you can make engravings on, you have to add the WooCommerce product engraving feature to your store! We value unique things....
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WooCommerce product personalization with a free plugin!

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Reader Interactions

Comments

  1. Virginia says

    2018-04-25 at 11:45

    Hi there! thank you very much for this great article, helped me a lot! However, when I try to insert the products in the settings it keeps loading forever, and it doesn’t give me the option to select a product. Do you know what could be happening? Thanks!

    Reply
  2. John Wombwell says

    2018-11-23 at 10:15

    Is there any way info regarding Gifts can be shown when the Gift Checkbox is Clicked? I would like to explain: ‘Your purchase will be sent to the recipient with your message, but without pricing. A full receipt will be sent to your own address’

    Reply
  3. Johnnie Wells says

    2019-12-19 at 21:13

    https://uploads.disquscdn.com/images/e18a786d19c19981ac31335d9a77ee2dd3cdbafcc967b16247820028668f31c1.png Hi, I am having trouble getting the fields in the right place. See attached image for example.

    Reply
    • Łukasz Spryszak says

      2019-12-20 at 19:10

      Hi Johnnie, it looks like something is messed up with the CSS for this element. Maybe the theme’s CSS you are currently using is overwriting the field’s default CSS rules.

      Reply
  4. Mike Stephenson says

    2020-05-11 at 11:48

    Hi there, we are considering purchasing this module however am wondering if there is a way to print all orders with their associated product gift messages to our gift cards, alternatively is there a way to export the messages?

    Reply
    • Marta Pawlonka says

      2020-05-19 at 10:53

      Hello Mike. All the information is saved as item meta. The print/export plugin should be able to get the data from the item meta from the order.

      Reply
  5. Frank says

    2020-06-08 at 14:10

    Hello I am very interested in the pro version of this plugin but I am unable to get the free version to work. There are no fields and nothing to edit in the Settings and Fields tabs. https://uploads.disquscdn.com/images/6ebaf3b2d218add99d53faf839d018b73a527bb4f6967768d4295c318b32e973.png

    Reply
  6. Nathan Tickell says

    2020-06-11 at 23:16

    How do I move where the textarea sits? It currently shifts everything by the add to basket button on my site.

    Reply
  7. Bohem Bohem says

    2020-11-29 at 10:57

    Thanks for your tutorial. I installed it and the textarea field is on product page. It is awesome! Now, how can I get the text typed by cutomer? I think your tutorial miss this important part: "Where to get the custom text typed by cutomer?"

    Reply
    • Tomasz Drzewiecki says

      2020-12-02 at 14:08

      Hello.
      Thanks for pointing out the lack of this information in the text.
      All completed fields are visible in the order in the WooCommerce > Orders tab.

      Reply

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WP Desk › Blog › WooCommerce products › WooCommerce product fields › Let customers add gift messages to WooCommerce products and (optionally) charge for it

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Contents

  • How to add WooCommerce gift message with a plugin
    • Get the free plugin
    • Flexible Product Fields WooCommerce
    • Plugin configuration
    • Select the products for the gift message
    • Show the gift message field on the product page
    • That’s it!
  • WooCommerce Gift Message as an additional fee
  • Conditional Logic for WooCommerce product fields
  • Summary
  • FAQ

Flexible Product Fields PRO WooCommerce £59

Create a product wizard to sell engravings, gift wrapping, gift messages, business cards, stamps and optionally charge for it (fixed or percentage).

💾 Active Installations: 10,000+ | WordPress Rating:

Add to cart or View Details
WP Desk
10,000+ Active Installations
Last Updated: 2026-08-19
Works with WooCommerce 10.7 - 11.1

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