Increasing sales from existing customers is a practical way to grow your business. Instead of spending resources on finding new clients, focusing on customer retention and upselling can generate more revenue. Let’s look at strategies to help you increase sales from your current customer base in WooCommerce and how WP Desk plugins can help.
How to increase online sales and revenue from existing (and potential) customers?
Increasing sales is a key strategy for growing your online store.
How to increase the customer experience, offer targeted promotions, and make smart use of automation tools in WooCommerce to boost your revenue with minimal effort?
This guide will show you practical, actionable steps and plugins to engage your current customers (and attract new ones) - maximizing your online sales potential in WooCommerce.
Table of contents
- Why focus on existing customers for revenue growth?
- How to identify customer needs and preferences?
- Upselling and cross-selling strategies
- How customer communication boosts sales?
- Why customer service is critical?
- How data analytics can help?
- Creating an engaging customer experience
- Store mistakes to avoid
1. Why focus on existing customers for revenue growth?
Why should you upsell to existing customers?
Upselling is easier with customers who already know and trust your brand. You may use the WooCommerce built-in option for products. Of course, you have to add such product recommendations that existing customers will see.
You may also upsell in cart or checkout. Flexible Checkout Fields lets you add upsell offers directly in the checkout process.
For example, when a customer purchases a phone, you can offer them a discount on related accessories like a case or headphones. This can help increase the order value with minimal effort.
Flexible Checkout Fields PRO WooCommerce €59
Edit, add new or hide unnecessary fields from the WooCommerce checkout form. Add pricing to fields and use conditional logic. It's all about conversions and better user experience. NEW: now you can set multiple conditions (OR) under one or more condition groups (AND).
💾 Active Installations: 90,000+ | WordPress Rating:
Moreover, you can focus on getting more sales after the initial purchases with email marketing campaigns e.g. newsletter with discounts, special offers, upsell, upgrades, and additional services based on previous sales.
You can send emails yourself. Or design, and send promo emails automatically with a free plugin like ShopMagic for WooCommerce.
Learn more about ShopMagic →
How does customer retention boost your profits?
It costs less to retain existing customers than to acquire new ones. Loyal customers spend more and buy more often. Not taking care of existing clients can cost even more because of poor reviews and dissatisfaction.
Flexible Subscriptions lets you offer subscription-based products, providing consistent revenue. For example, a monthly subscription for skincare products ensures that customers keep returning, guaranteeing steady income.
That's the subscription-based approach.
What percentage of revenue comes from repeat customers?
Repeat customers often account for a large part of your sales - usually above 55%.
With ShopMagic for WooCommerce, you can automate follow-up emails, reminding customers about products they may need again or offering them a discount on their next purchase.
Automation helps maintain customer engagement and speed up communication (or have one).
2. How to identify customer needs and preferences?
Which tools can help you gather customer feedback?
Customer feedback is key to understanding what they need. Flexible Wishlist PRO - Analytics & Emails allows you to segment your customers and offer more targeted promotions.
Such wishlists can also help you understand the product popularity or seasonal patters.
How can customer surveys help understand behavior?
Surveys help you understand what customers want and need. Flexible Product Fields lets you add custom fields to WooCommerce product pages.
For example, you can ask customers what features they’d like to see in future products, helping you make better product decisions.
Flexible Product Fields WooCommerce
Create a product wizard to sell engravings, gift wrapping, gift messages, business cards, stamps and optionally charge for it (fixed or percentage).
💾 Active Installations: 10,000+ | WordPress Rating:
3. Upselling and cross-selling strategies
How do personalized recommendations increase sales?
Personalized recommendations are effective for upselling. Flexible Pricing WooCommerce allows you to offer discounts based on customer behavior.
For example, if a customer frequently buys a particular category of products, you can offer a discount on complementary items, encouraging additional purchases.
How can product bundling increase the order value?
Bundling related products is a great way to increase order value.
Flexible Product Fields makes it easy to create product bundles. For example, if a customer is buying a camera, offer a bundle or discounts for a memory card, tripod, and carrying bag.
Bundling and product options add value to the customer’s order while boosting sales.
Flexible Product Fields PRO WooCommerce €59
Create a product wizard to sell engravings, gift wrapping, gift messages, business cards, stamps and optionally charge for it (fixed or percentage).
💾 Active Installations: 10,000+ | WordPress Rating:
How can loyalty programs drive repeat purchases?
Loyalty programs encourage repeat business. Flexible Subscriptions Payment Retry ensures that subscription payments don’t fail.
If a payment is missed, the system automatically retries payments, keeping users subscribed and generating consistent more revenue.
4. How customer communication boosts sales?
What are the best ways to communicate with customers?
Automated emails are an effective way to stay in touch with customers.
ShopMagic for WooCommerce allows you to automate communications based on customer actions.
For example, if a customer abandons their cart, you can automatically send an email offering a discount or reminding them of their incomplete purchase.
How often should you contact customers?
You need to communicate consistently but without overwhelming customers. First, you can use ShopMagic to build email campaigns and communication workflows with automations.
Of course, you may adjust the default WooCommerce email templates but they do not have such flexibility that ShopMagic has.
Learn more about ShopMagic →
Finally, you can speed up refunds and returns (and use them to save some orders) with Flexible Refund and Return Order for WooCommerce.
The plugin allows customers to send refund/ return requests in WooCommerce.
You may use that as an opportunity to offer another incentive for staying with the purchase (by customizing the automated message after refund requests).
What messages are most effective for sales?
Personalized messages work best.
ShopMagic allows you to send tailored emails to customers. For example, after a customer completes a purchase, you can send an email offering a related product at a discounted price, prompting them to buy again.
5. Why customer service is critical?
How can exceptional customer service lead to more sales?
Good customer service builds trust and drives sales. Flexible Subscriptions Stock Management ensures that your subscription products are always available, preventing customers from looking elsewhere. Or if products are out of stock, subscriptions will automatically cancel preventing payments.
If a product is out of stock, you can offer customers a similar item, ensuring that they continue their subscription without disruption.
What are the best practices for training your customer service team when dropshipping?
Equip your team with the right tools to handle customer inquiries efficiently. Dropshipping Import Products for WooCommerce provides your team with accurate, real-time product data, allowing them to respond to customer questions quickly.
The plugin allows importing and updating the necessary data with current stock and prices from external product feeds.
Dropshipping Import Products for WooCommerce is also compatible with Flexible EAN for WooCommerce and GSPR for WooCommerce.
The more product data the better information for customer service.
How does handling complaints well create more opportunities?
Resolving complaints effectively can turn dissatisfied customers into loyal ones.
Flexible Refund and Return Order for WooCommerce streamlines the return process, making it easier for customers to get refunds or exchanges.
After resolving an issue, offer the customer a discount or suggest a related product to maintain a positive relationship.
6. How data analytics can help?
How can analyzing prices shape your strategy?
If you see that a particular product sells at a certain prices, you can start promoting it with other products to increase your sales. You can also show the lowest price from the last 30 days to meet the Omnibus directive with WP Desk Omnibus.
What key metrics should you track to understand customers?
Track metrics like average order value and customer lifetime value. Flexible Pricing WooCommerce helps by adjusting product pricing based on these metrics, allowing you to offer discounts or promotions that increase sales from high-value customers.
You may increase revenue from your existing customers with discounts for loyal clients, specific user roles, groups, or based on historic order value.
Acquiring new customers, and making customers to keep coming back is also an effective way to increase sales for new products. For example, by using dedicated emails with discount codes for products and services. Or thank your customers or reward your loyal customers. How?
By using email marketing with a free plugin for WordPress and WooCommerce - ShopMagic.
How can predictive analytics help?
Predictive analytics helps you anticipate what customers will buy next. For example, if a customer bought running shoes, you can automatically suggest related items like socks or sportswear.
Try to better understand what your customers want. Customers like to feel heard - also here, you may use email marketing automation with ShopMagic (and Flexible Pricing discounts).
7. Creating an engaging customer experience
What elements make a positive experience?
A great customer experience is built on personalization and ease. Flexible Product Fields allows customers to personalize their orders, such as selecting product colors or custom text.
Offering this level of customization enhances the shopping experience and increases satisfaction.
How can you use technology to improve interactions?
Automating post-purchase communication ensures customers stay engaged. ShopMagic for WooCommerce sends automated emails asking for feedback or offering discounts. This makes customers feel valued and keeps them coming back.
What's more, ShopMagic help bringing in new customers and help prevent customers to leave their carts with the Abandoned Carts free add-on.
Why is personalizing the website customer journey essential?
Personalization helps you build stronger relationships with customers. You do not have to use only default WooCommerce products.
Flexible Subscriptions allows you to offer subscription plans tailored to each customer’s preferences, ensuring that they get what they want and are more likely to remain subscribed.
Of course, increase the product or service value to your customers so subscriptions are just better. Customers are more likely to stay. There are more strategies to increase revenue and subscription quality - you may use a few Flexible Subscriptions add-ons to optimize subscriptions.
8. Store mistakes to avoid
- Focusing too much on new customers and neglecting existing ones.
- Not responding to customer complaints or delays in resolving issues.
- Failing to automate key processes, which leads to missed opportunities.
- Ignoring customer feedback and not adapting to their preferences.
- Force a customer to purchase products or services with aggressive popups or emails.
- Do not try to encourage existing customers to return.
- Not showing value to customers.
- Only getting new customers, and not reward existing customers.
- Not engaging with your customers when customers can help with ecommerce customer relationship.
- Do not concentrate on small improvements for existing clients.
- Make sales team too focused on sales for your business and forget about satisfied customers.
Strategies to increase sales - summary
Implementing new strategies and improvements to increase sales in WooCommerce can work both for existing and new customers. Let's take a look at the best techniques:
- Upselling and cross-selling existing customers can significantly boost revenue.
- Personalized offers using Flexible Checkout Fields and Flexible Product Fields can improve conversion rates.
- Loyalty programs, bundling, and automated follow-ups help retain customers and encourage customers to make future purchases.
- Excellent customer service and fast complaint resolution lead to repeat sales.
- Data analytics with WP Desk Omnibus allows you to refine your sales strategy.
By using WP Desk plugins to automate these processes, you can easily increase sales from existing customers and grow your business. You may also check out other eCommerce optimization ideas.
