Usually, shoppers find online stores via search engines. Organic traffic comes after your pages, posts, or products rank high in SERP (Search Engine Results Page). Read the article to learn key factors in getting more visitors. Also, you’ll learn where to start, and if you need extra services (consultant, company, or agency) to boost your WooCommerce SEO 🚀!
Contents
- How you rank in SERP
- WooCommerce SEO: Key Factors
- WooCommerce SEO: To-Do List
- Services for better WooCommerce SEO
- Free WooCommerce plugins to boost your store
- Summary
- 5 essential WooCommerce tips to boost your sales
- Professional WordPress design and development (learning, tools & plugins)
- WooCommerce shortcodes & blocks - the complete list with examples
- 10-step WooCommerce review to help you understand why WooCommerce is the best e-commerce platform
- WooCommerce Products - The basics of e-commerce product management
How you rank in SERP
In short, you need good content 🙂. Search engines “digest” the internet looking for the best articles, pages, products, and media that will answer the specific questions (keywords).
When your store goes online these search engines will crawl your pages and “understand” it. Of course, you can block their service on your site but you probably don’t want to do that if you look for better WooCommerce SEO, right 😀?
So, people give the search engine the specific keyword and get the best results based on several factors (next heading 🙂). The better your content and site rating are, the higher you position yourself in SERP 👍.
What part of your site is crawled? All of them except ones you block or that need logging in.
WooCommerce SEO: Key Factors
You can start search engine optimization (SEO) for your WooCommerce store by shifting your attention and focus on one thing: your content 🦸. That’s your hero, but only if you take care of the following factors for content (any page, post, or product you add) on your site:
- good quality
- longer but interesting, examples, images
- proper layout, headings, lists, or text formatting
- user engagement, UX, and value for readers
- new and thorough approach to the topic
- specificity of the post, expertise
- focus of your entire site on a certain niche
- backlinks, shares, internal linking
- proper WordPress/ WooCommerce SEO standards
WooCommerce SEO: To-Do List
As you can see, getting ranked in SERP needs some hard work, especially if you want to give good content to readers (and potential customers). And of course, it requires TIME 🙂.
I will show you the short list of things you can do yourself for better WooCommerce or WordPress SEO in general (like an expert) before you think about hiring a consultant, company, or agency services 🪙.
To-Do List
- Plan the structure of your site (architecture) and link between each section.
- Prepare the offline content: quality images, product descriptions, or a Q&A list.
- Use the WordPress theme with a nice layout that supports WooCommerce products.
- Prepare keyword lists for your content and plan the content (calendar) 📅.
- Think about keywords but remember about users’ search intent and their needs.
- Write a blog about things connected to your products and user search queries.
- Be consistent about the content: blog articles, pages, products, and images 🙂.
- Write the description of the product pointing out the important stuff for shoppers.
- When you add images to blog posts or products optimize their size and resolution.
- Save the product/ blog pics with names containing keywords 🏷️.
- Add the title, alt, and caption for your images for better WooCommerce SEO results.
- Add well-written descriptions with keywords for WooCommerce product categories.
- Allow readers to share your posts and products. Also, try getting quality backlinks.
- Optimize the page speed - try to lower the time your content appears in the browser.
- Use fast hosting/ server, cache results, and CDN to speed up your site 🚀.
- Use content formats (how-to, comparison, in-depth description, use case, story, etc.) that are engaging for readers and fit their search intent. Also, do not remember about good design 🎨!
- Add testimonials, allow comments, get feedback, and be present in your old content.
- You may also use social media services, send emails, offer newsletters, start an affiliate program, and cooperate with the best to boost your WooCommerce SEO like an expert.
- Track the position of your posts, pages, and products in search engines 📈.
- Optimize the older content to rank higher. Add more text, fresh images, or video.
- Avoid ranking for the same keyword twice, rather look for opportunities in more specific ones (long-tail keywords). If you do, you can think about the proper site/ link structure 🔗.
Is that all?
As you can see, multiple factors are important for successful WooCommerce SEO and getting higher in SERPs. Remember that SEO depends on other non-content things too, for example, good coding, WordPress, WooCommerce, and plugin updates, your hosting quality, market competition, niche, seasonal demand, local needs, or trends.
You may write good content but remember about the overall technical quality of your page as well 👍!
Services for better WooCommerce SEO
Running your business is challenging. You may try to prepare your WordPress and WooCommerce, and then think about accounting, sales, and shipping alone but it can be time-consuming 😨. You may decide to delegate some things to your employees, outsource, or use SaaS services, for example for WooCommerce SEO 😀.
When do you need a WooCommerce SEO consultant, company, or agency?
The short answer is when you think you can’t handle a specific part of WooCommerce SEO or you can’t do it at all 🙂. Then, you can hire someone to create an SEO strategy, prepare the site architecture with a content list, or even a detailed roadmap 🛣️!
Try to cover every aspect of WooCommerce SEO Key Factors, To-Do List, and things that work best in your case. Some of them may work better or worse depending on your niche so plan a specific combination that works.
If you are looking for a good WooCommerce SEO expert, for example, a consultant, a small company, or even a bigger agency, use online freelance services or a local company.
Free WooCommerce plugins to boost your store
Running your WooCommerce store is not only about SEO 😀. You’ll probably need to adjust it to your needs with a beautiful WordPress theme or extensions.
WP Desk built multiple plugins for boosting WordPress and WooCommerce with new functionalities. For example, you can find extensions to customize product and checkout pages, sell gift cards, invoice, send additional emails, rescue abandoned carts, use dynamic product pricing, add new units of measure, name product prices, or adjust your store to the Omnibus directive 💪!
For example, you can let shoppers create and share their product wishlists online:
Other plugins will help you boost your WooCommerce UX with better products (fields, gift cards, new units of measure), customized checkout form, or email marketing 🚀.
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Add to cart or View DetailsSummary
Today, I’ve shown you solid fundamentals for successful WooCommerce SEO. You don’t necessarily need to become a WooCommerce SEO expert, but I hope the article will help you in making good content 🙂.
Knowing the key factors and using the To-Do list I wrote, may save you from jumping right into external services and hiring a consultant, company, or big WooCommerce SEO agency.
Let me know if you have more questions in the comments section.
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