Lowest product price in WooCommerce (Omnibus Directive and marketing perks).

Getting your WooCommerce store to comply with the Omnibus Directive means showing the lowest product prices of the last 30 days. Today I'm going to show you how you can display these automatically with the WooCommerce Omnibus plugin anywhere on your product page, post or any landing page.

Not showing the lowest product price of the last 30 days can result in a fine of up to 5 thousand euros🪙!

Showing historical prices of products is intended, according to the directive, to help customers see if there has been an increase in product prices, for example, before a promotion.

Therefore, on the one hand, we have the obligation of matching of the WooCommerce store to the Omnibus directive, which is your obligation. On the other hand, it is still possible to present the product price attractively, and this can be a benefit. After all, you can turn your current obligation into something with marketing benefits 🙂 .

Learn how and where to show the lowest product price with the WP Desk Omnibus plugin!

Table of contents

• What is the Omnibus Directive?
• How to use the WP Desk Omnibus plugin?
• Lowest WooCommerce product price (where to display, shortcodes and benefits)

What is the Omnibus Directive?

In a big picture: it's an obligation imposed on online stores. The goal? To help customers figure out what's been happening to product prices in the store over the past 30 days.

The effect on your WooCommerce store? An additional obligation under the Omnibus directive and the need to show the lowest prices of WooCommerce products from the last 30 days.

How to use the WP Desk Omnibus plugin?

New requests stimulated us to create a new plugin 🔥. If your online store runs on WooCommerce, please visit the plugin's product page. The plugin will help you comply with the new Omnibus directive!

Plugin features

The WP Desk Omnibus for WooCommerce plugin will enable you to:

• Select the date range for showing the lowest price (you can choose from the default 30 days or set more).
• Show lowest prices only for products on promotion (legal requirement) or all prices🔖.
• Show prices for simple, variant and subscription products.
• Choose the way to search for the lowest price of the product (from the current date, or the last discount of the product, which will be useful if you sell in a country with such an interpretation of the directive).
• Set the content of the lowest price information 🪧.
• Specify a new content if the current price is the lowest of the last 30 days!
• Select where to show the message of the lowest product price. Select where to show the message of the lowest product price. You can display it (1) on the product page before the product metadata/behind the add to cart button, (2) on pages such as product catalog, product category by tag or even attribute, and (3) the cart page itself 🛒.

As you can see, our Omnibus WooCommerce plugin comes with quite a lot of options and settings. Of course, along with the plugin subscription you get professional technical support 🙂 !

Lowest WooCommerce product price (where to display, shortcodes and benefits)

Let's take a closer look at the plugin's settings on where to show the lowest product price and the price message displayed.

The lowest product price in WooCommerce - where to show it?

✅  If you want more visibility, leave the lowest prices along with a message only on the product page.

✔️   You can also show past prices on the store page:

✅  Or in the cart:

The lowest price WooCommerce product. Place it anywhere you want!

The Omnibus WooCommerce plugin will also let you display the lowest product prices in the product description (short description) using [omnibus_price] (only the price) and [omnibus_price_message] (full message) shortscodes. Just add such shortcode to the description:

And the message will appear on the product page🙂:

You can also use shortscodes in WordPress posts or pages by specifying the product id for the price, or full description, such as [omnibus_price id="x"] and [omnibus_price_message id="x"], where x will be the product ID (number) shown in the address bar when editing the product:

If the product is a variable product, you will find the ID under Product Data → Variations for each variant before the variant options (attributes).

Thus, thanks to shortscodes, you will download the lowest price data of selected products to your posts, WordPress pages or dynamically download the lowest product prices (the Omnibus Directive).

Benefits of displaying the lowest product price in WooCommerce

What do you get from complying with the obligation to display the lowest product prices in your store?

1. Omnibus directive compliance, i.e. no financial penalties 👮.
2. Pricing policy transparency. With small and infrequent changes in product prices, you can build an image of a stable and fair company.
3. Communicate the reasons for price changes, rising company costs and the market situation. Clear communication is a chance for better relations with customers 🫶.
4. Showing prices according to the Omnibus Directive, is an opportunity to differentiate yourself from the competition, e.g. through colors, descriptions, price comparisons on pages through shortscodes, etc.
5. Customer trust, which will be the biggest marketing benefit for your store 😊!

Summary

Today I showed you how to use the WP Desk Omnibus plugin. Topics covered in the article:

• Adjusting your store for the Omnibus directive by presenting the lowest prices in WooCommerce.
• Possible plugin options and configuration.
• Displaying the lowest prices in content and on other pages in WordPress and WooCommerce.

If you have the WP Desk Omnibus WooCommerce plugin, I encourage you to upgrade to the latest version, which has all the settings and mentioned shortscodes 😊!